SOMAMU

SOMAMU

A premium Pilates and wellness studio with a holistic approach to fitness. Content strategy and social media management built around mindful movement, elevated aesthetics, and a community that shows up for itself.

Client

Somamu Pilates Studio

Year

2024

Category

Social Media / Content Creation

Live Project

Visit Site

Research

Research

Understanding the wellness and fitness space to position Somamu distinctly, premium but approachable, expert but warm. Identifying content pillars aligned to the studio's methods and audience mindset.

Understanding the wellness and fitness space to position Somamu distinctly, premium but approachable, expert but warm. Identifying content pillars aligned to the studio's methods and audience mindset.

Research

Understanding the wellness and fitness space to position Somamu distinctly, premium but approachable, expert but warm. Identifying content pillars aligned to the studio's methods and audience mindset.

Design

Design

Feed aesthetics, post templates, and story formats built to feel cohesive and editorial. Warm neutrals, intentional typography, and movement photography that makes you want to book a session.

Feed aesthetics, post templates, and story formats built to feel cohesive and editorial. Warm neutrals, intentional typography, and movement photography that makes you want to book a session.

Design

Feed aesthetics, post templates, and story formats built to feel cohesive and editorial. Warm neutrals, intentional typography, and movement photography that makes you want to book a session.

Development

Development

End-to-end content delivery, first posts, recurring templates, bilingual captions, and hashtag strategy. A system built for consistency and growth from day one.

End-to-end content delivery, first posts, recurring templates, bilingual captions, and hashtag strategy. A system built for consistency and growth from day one.

Development

End-to-end content delivery, first posts, recurring templates, bilingual captions, and hashtag strategy. A system built for consistency and growth from day one.

Concept

Concept

Nourish your body and soul. Content that feels as considered as the practice itself minimal, grounded, and always intentional.

Nourish your body and soul. Content that feels as considered as the practice itself minimal, grounded, and always intentional.

Concept

Nourish your body and soul. Content that feels as considered as the practice itself minimal, grounded, and always intentional.

  • BE CREATIVE BE CREATIVE

  • BE CREATIVE BE CREATIVE

HEY HEY HEY

HEY HEY HEY

HEY HEY HEY

HEY HEY HEY

©2026 FOTIADOU SOFIA

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©2026 FOTIADOU SOFIA

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