SOFIA FOTIADOU

SOFIA FOTIADOU

A personal content universe built around lifestyle, skincare, wellness, and fashion. Editorial when styled, candid when personal, always intentional.

Client

Personal Brand

Year

2020

Category

Content Creation

Live Project

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Research

Research

Staying ahead of platform shifts, emerging aesthetics, and audience interests across TikTok and Instagram. Content decisions informed by both trend awareness and personal authenticity.

Staying ahead of platform shifts, emerging aesthetics, and audience interests across TikTok and Instagram. Content decisions informed by both trend awareness and personal authenticity.

Research

Staying ahead of platform shifts, emerging aesthetics, and audience interests across TikTok and Instagram. Content decisions informed by both trend awareness and personal authenticity.

Design

Design

A warm minimalist visual identity that feels curated without being over-produced. Feed, stories, and video all carry the same aesthetic signature.

A warm minimalist visual identity that feels curated without being over-produced. Feed, stories, and video all carry the same aesthetic signature.

Design

A warm minimalist visual identity that feels curated without being over-produced. Feed, stories, and video all carry the same aesthetic signature.

Development

Development

Short-form video produced and edited with cinematic pacing and storyline structure. Written content crafted to feel fresh and non-repetitive across every post.

Short-form video produced and edited with cinematic pacing and storyline structure. Written content crafted to feel fresh and non-repetitive across every post.

Development

Short-form video produced and edited with cinematic pacing and storyline structure. Written content crafted to feel fresh and non-repetitive across every post.

Concept

Concept

A girl who knows beauty and style but shows up real. The content feels like a recommendation from someone you trust, not a brand trying to sell you something.

A girl who knows beauty and style but shows up real. The content feels like a recommendation from someone you trust, not a brand trying to sell you something.

Concept

A girl who knows beauty and style but shows up real. The content feels like a recommendation from someone you trust, not a brand trying to sell you something.

  • BE CREATIVE BE CREATIVE

  • BE CREATIVE BE CREATIVE

HEY HEY HEY

HEY HEY HEY

HEY HEY HEY

HEY HEY HEY

©2026 FOTIADOU SOFIA

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©2026 FOTIADOU SOFIA

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