NOO ME
NOO ME
A specialist beauty studio built from the ground up. From brand identity to social media presence, every visual and strategic decision was crafted to position Noome as the expert in lash and brow treatments
Research
Research
Mapping the competitive landscape of beauty specialists to identify white space. Understanding the target audience's aesthetic expectations and what makes a studio feel trustworthy and elevated.
Mapping the competitive landscape of beauty specialists to identify white space. Understanding the target audience's aesthetic expectations and what makes a studio feel trustworthy and elevated.
Research
Mapping the competitive landscape of beauty specialists to identify white space. Understanding the target audience's aesthetic expectations and what makes a studio feel trustworthy and elevated.
Design
Design
Building a full brand identity from scratch: logo, color palette, typography, and visual language. Warm earthy tones, deep navy, and soft cream layered together to feel grounded, bold, and premium.
Building a full brand identity from scratch: logo, color palette, typography, and visual language. Warm earthy tones, deep navy, and soft cream layered together to feel grounded, bold, and premium.
Design
Building a full brand identity from scratch: logo, color palette, typography, and visual language. Warm earthy tones, deep navy, and soft cream layered together to feel grounded, bold, and premium.
Development
Development
Translating the brand identity into a consistent social media presence. Content templates, story formats, and a visual system built in Figma for weekly execution.
Translating the brand identity into a consistent social media presence. Content templates, story formats, and a visual system built in Figma for weekly execution.
Development
Translating the brand identity into a consistent social media presence. Content templates, story formats, and a visual system built in Figma for weekly execution.
Concept
Concept
Beauty treated with care, precision, and presence. A brand that feels as considered as the treatments it offers minimal, soft, elevated. Always you.
Beauty treated with care, precision, and presence. A brand that feels as considered as the treatments it offers minimal, soft, elevated. Always you.
Concept
Beauty treated with care, precision, and presence. A brand that feels as considered as the treatments it offers minimal, soft, elevated. Always you.
BE CREATIVE BE CREATIVE
BE CREATIVE BE CREATIVE
©2026 FOTIADOU SOFIA
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©2026 FOTIADOU SOFIA
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